Last Updated on June 7, 2021
In recent years, Software as a Service (SaaS) has experienced exponential growth. Between 2019 to date, the SaaS market has seen a growth rate of 18% per year, with a net worth of $60.36 billion. Following this trend, marketers are seeking out professional SaaS copywriters to offer quality SaaS articles and web-page content to increase website traffic and conversions.
Therefore, if you are looking to hire a SaaS copywriter and a B2B SaaS copywriter who is excellent at what they do, then this guide is for you. The copywriters reviewed in this article are among the best in the world with rich experience and remarkable work ethics.
3 Best SaaS Copywriters for Hire
- Joanna Wiebe
Joanna Wiebe is an incredible copywriter for SaaS companies. She is the founder of Copyhackers, a copywriting company that specializes in conversion copywriting; the grapevine has it that Wiebe invented conversion copywriting.
Wiebe has been a SaaS copywriter for about a decade, helping small businesses and big companies write higher-converting web copy. Some of the companies she has worked with include British Telecom, Edox, InspirePay, and Energy Market Exchange.
This top-tier copywriter has increased sign-ups and opt-ins in all the companies she has worked with.
According to the Copyhacker’s website, Wiebe and her team use words, segmentation, personalization, and analytics to help companies connect their products to clients. Her prowess in copywriting is recognized all over the world.
Recently, Wiebe has focused a lot of her energy on training people to become good SaaS copywriters. She writes blogs on different websites and conducts online courses on the art of writing to capture clients’ interest and garner a positive reaction from them.
Hiring Jonna Wiebe will be an excellent investment for your company’s growth, whether you are a startup or an already established business.
- Michael Burns
Mr. Burns has been a SaaS copywriter since 2008 and is one of the best to have worked with Silicon Valley companies. As a senior copywriter, he has worked with high-profile tech companies over the years: HP, Microsoft, Cisco, Symantec, IBM, and Samsung, among others.
Apart from technology, Burns also copywrites for finance and health-related businesses. His copywriting has helped businesses feed the poor through aquaponics in Cambodia and those who teach impoverished children in Bali. He has also developed copywrites for businesses that set up dental clinics in Tanzania. You can clearly tell that he has a philanthropic spirit about him.
Burns creates most of his content through storytelling as he believes that people respond well to things that they can relate to or identify with. In his profile, he affirms that “telling your story, in your voice, to the people who need to hear it most, is the essence of great copywriting- and that’s what I really enjoy.”
This senior copywriter has a rich background in writing, digital producing, MarComm Pro, and business management/ development. Your B2B business will be in capable hands with him.
Additionally, Burns has great practical communication skills, is deadline-focused, resourceful, and quick at learning your business and understanding your needs. As a freelancer, you can come up with a schedule that suits both you and him.
If you want to increase the engagement in your website, increase conversions and grow your business, Michael Burns is a perfect copywriter to hire. He may be a little costlier than other copywriters, but the quality of his work has value for every penny.
- Kaleigh Moore
If you are looking for an excellent B2B SaaS copywriter, Kaleigh Moore is one of the best there is. Her specialty lies in content writing for SaaS and eCommerce businesses. She has a long list of trending SaaS articles to her name, and more than seventy-five of those articles have ranked #1 on google search.
As a freelancer, Kaleigh is flexible and can work with a schedule that is convenient to both parties. Her writing skills are beyond exceptional as they possess the power to speak to the readers and stimulate them for conversion. Not surprisingly, she is responsible for increasing organic blog traffic of her clients by more than 1800%.
Furthermore, Moore keeps in tune with the latest industry trends to enable her to take an innovative approach when creating a copy for a business. As such, she is well-versed with the target consumer needs, which she aligns with SaaS concepts to deliver the best content.
Some of her clients include bigwigs such as AT&T and Shopify. She also covers retail, sustainable fashion, and DTC for publications such as Vogue Business, Glossy, Forbes, Inc. Magazine, Entrepreneur, and Fast Company.
According to reviews by some of her clients, Kaleigh Moore meets her deadlines and takes commitments seriously. She is also a joy to work with as she is a great communicator and knows to understand her client’s needs. She is, without a doubt, one of the best SaaS copywriters in the market.
What is SaaS Copywriting?
Copywriting for SaaS is the art or science of using words to get new users for a SaaS product. These words focus on the features and the benefits of the product and how it will solve the user’s problem. Successful SaaS copywriting identifies and articulates the right words to address a customer’s doubts about the product.
Additionally, good SaaS copywriting stimulates a potential client to take action while on the homepage with nudges like “Get Started,” “Talk to us” or “Follow us “on social media pages. In other words, SaaS copywriting is a marketing strategy for SaaS products like Slack, Google Apps, and B2B businesses. When done properly, SaaS copywriting increases traffic and conversion in a business’s website.
If you want your business to grow and your products to reach the intended market, you have to work with the best SaaS copywriters. Remember that each writer has a unique style and approach to their content creation process. Therefore, be sure to pick the one that best suits your marketing goals.
The SaaS copywriters mentioned above are among the best in the game. Feel free to choose the one who is most likely to help grow your business. Good luck!