Last Updated on January 8, 2024
CPM, or cost per 1000 impressions or cost per mile, is the amount of money an advertiser pays to Google for every thousand times one of their ads is displayed.
As you can imagine, this figure varies greatly depending on the country in which the ad is being shown.
For publishers, understanding the differences in CPM rates by country can be a useful way to determine where they should focus their efforts when building out their ad inventory.
In this article, we will provide you with the latest Google CPM rates by country, so you would know which countries and audiences are worth putting time into.
Google AdSense CPM rates by Country for 2024
We have compiled the data on CPM rates for Google AdSense publishers around the world for the year 2024.
The table below shows the average Google CPM for each country:
| Country | CPM (In Dollars) |
|---|---|
|
Afghanistan |
0.12 |
|
Albania |
0.1 |
|
Algeria |
0.08 |
|
American Samoa |
0.15 |
|
Andorra |
0.13 |
|
Angola |
0.12 |
|
Anguilla |
0.19 |
|
Antarctica |
0.06 |
|
Antigua and Barbuda |
0.19 |
|
Argentina |
0.11 |
|
Armenia |
0.09 |
|
Aruba |
0.18 |
|
Australia |
0.46 |
|
Austria |
0.36 |
|
Azerbaijan |
0.08 |
|
Bahrain |
0.23 |
|
Bangladesh |
0.11 |
|
Barbados |
0.13 |
|
Belarus |
0.08 |
|
Belgium |
0.35 |
|
Belize |
0.16 |
|
Benin |
0.14 |
|
Bermuda |
0.17 |
|
Bhutan |
0.12 |
|
Bolivia |
0.11 |
|
Bosnia and Herzegovina |
0.07 |
|
Botswana |
0.15 |
|
Brazil |
0.2 |
|
British Indian Ocean Territory |
0.11 |
|
British Virgin Islands |
0.27 |
|
Brunei |
0.28 |
|
Bulgaria |
0.11 |
|
Burkina Faso |
0.14 |
|
Burundi |
0.15 |
|
Cambodia |
0.14 |
|
Cameroon |
0.13 |
|
Canada |
0.49 |
|
Cape Verde |
0.14 |
|
Caribbean Netherlands |
0.14 |
|
Cayman Islands |
0.3 |
|
Central African Republic |
0.12 |
|
Chad |
0.17 |
|
Chile |
0.19 |
|
China |
0.1 |
|
Colombia |
0.13 |
|
Comoros |
0.13 |
|
Cook Islands |
0.15 |
|
Costa Rica |
0.19 |
|
Cote d’Ivoire |
0.15 |
|
Croatia |
0.11 |
|
Curacao |
0.16 |
|
Cyprus |
0.14 |
|
Czechia |
0.17 |
|
Democratic Republic of the Congo |
0.15 |
|
Denmark |
0.28 |
|
Djibouti |
0.11 |
|
Dominica |
0.16 |
|
Dominican Republic |
0.16 |
|
Ecuador |
0.13 |
|
Egypt |
0.1 |
|
El Salvador |
0.13 |
|
Equatorial Guinea |
0.12 |
|
Eritrea |
0.14 |
|
Estonia |
0.22 |
|
Eswatini |
0.15 |
|
Ethiopia |
0.14 |
|
Falkland Islands (Islas Malvinas) |
0.09 |
|
Faroe Islands |
0.13 |
|
Federated States of Micronesia |
0.12 |
|
Fiji |
0.16 |
|
Finland |
0.35 |
|
France |
0.28 |
|
French Guiana |
0.19 |
|
French Polynesia |
0.13 |
|
Gabon |
0.11 |
|
Georgia |
0.1 |
|
Germany |
0.43 |
|
Ghana |
0.14 |
|
Gibraltar |
0.11 |
|
Greece |
0.11 |
|
Greenland |
0.15 |
|
Grenada |
0.14 |
|
Guadeloupe |
0.18 |
|
Guam |
0.18 |
|
Guatemala |
0.14 |
|
Guernsey |
0.16 |
|
Guinea |
0.12 |
|
Guinea-Bissau |
0.14 |
|
Guyana |
0.15 |
|
Haiti |
0.09 |
|
Honduras |
0.13 |
|
Hong Kong |
0.33 |
|
Hungary |
0.17 |
|
Iceland |
0.22 |
|
India |
0.13 |
|
Indonesia |
0.12 |
|
Iraq |
0.09 |
|
Ireland |
0.29 |
|
Israel |
0.22 |
|
Italy |
0.25 |
|
Jamaica |
0.15 |
|
Japan |
0.28 |
|
Jersey |
0.16 |
|
Jordan |
0.12 |
|
Kazakhstan |
0.11 |
|
Kenya |
0.2 |
|
Kiribati |
0.16 |
|
Kosovo |
0.09 |
|
Kuwait |
0.21 |
|
Kyrgyzstan |
0.09 |
|
Laos |
0.11 |
|
Latvia |
0.3 |
|
Lebanon |
0.13 |
|
Lesotho |
0.16 |
|
Liberia |
0.19 |
|
Libya |
0.1 |
|
Liechtenstein |
0.26 |
|
Lithuania |
0.15 |
|
Luxembourg |
0.2 |
|
Macao |
0.13 |
|
Madagascar |
0.09 |
|
Malawi |
0.17 |
|
Malaysia |
0.16 |
|
Maldives |
0.13 |
|
Mali |
0.11 |
|
Malta |
0.19 |
|
Marshall Islands |
0.11 |
|
Martinique |
0.19 |
|
Mauritania |
0.1 |
|
Mauritius |
0.14 |
|
Mayotte |
0.16 |
|
Mexico |
0.18 |
|
Moldova |
0.09 |
|
Monaco |
0.19 |
|
Mongolia |
0.11 |
|
Montenegro |
0.08 |
|
Montserrat |
0.18 |
|
Morocco |
0.12 |
|
Mozambique |
0.17 |
|
Myanmar (Burma) |
0.1 |
|
N/A |
0.15 |
|
Namibia |
0.18 |
|
Nauru |
0.36 |
|
Nepal |
0.1 |
|
Netherlands |
0.29 |
|
Netherlands Antilles |
0.24 |
|
New Caledonia |
0.2 |
|
New Zealand |
0.41 |
|
Nicaragua |
0.12 |
|
Niger |
0.11 |
|
Nigeria |
0.21 |
|
Norfolk Island |
0.23 |
|
North Macedonia |
0.09 |
|
Northern Mariana Islands |
0.15 |
|
Norway |
0.29 |
|
Oman |
0.17 |
|
Pakistan |
0.11 |
|
Palau |
0.15 |
|
Palestine |
0.09 |
|
Panama |
0.18 |
|
Papua New Guinea |
0.2 |
|
Paraguay |
0.13 |
|
Peru |
0.13 |
|
Philippines |
0.14 |
|
Poland |
0.19 |
|
Portugal |
0.2 |
|
Puerto Rico |
0.22 |
|
Qatar |
0.2 |
|
Republic of the Congo |
0.18 |
|
Reunion |
0.13 |
|
Romania |
0.15 |
|
Russia |
0.15 |
|
Rwanda |
0.16 |
|
Saint Helena, Ascension and Tristan da Cunha |
0.09 |
|
Saint Kitts and Nevis |
0.17 |
|
Saint Lucia |
0.12 |
|
Saint Pierre and Miquelon |
0.15 |
|
Saint Vincent and the Grenadines |
0.13 |
|
Samoa |
0.22 |
|
San Marino |
0.14 |
|
Sao Tome and Principe |
0.13 |
|
Saudi Arabia |
0.21 |
|
Senegal |
0.11 |
|
Serbia |
0.08 |
|
Seychelles |
0.12 |
|
Sierra Leone |
0.12 |
|
Singapore |
0.41 |
|
Sint Maarten |
0.18 |
|
Slovakia |
0.18 |
|
Slovenia |
0.13 |
|
Solomon Islands |
0.14 |
|
Somalia |
0.14 |
|
South Africa |
0.34 |
|
South Korea |
0.16 |
|
Spain |
0.23 |
|
Sri Lanka |
0.09 |
|
Suriname |
0.12 |
|
Svalbard and Jan Mayen |
0.13 |
|
Sweden |
0.31 |
|
Switzerland |
0.47 |
|
Taiwan |
0.12 |
|
Tajikistan |
0.06 |
|
Tanzania |
0.2 |
|
Thailand |
0.15 |
|
The Bahamas |
0.2 |
|
The Gambia |
0.13 |
|
Timor-Leste |
0.11 |
|
Togo |
0.12 |
|
Tonga |
0.24 |
|
Trinidad and Tobago |
0.13 |
|
Tunisia |
0.1 |
|
Turkey |
0.09 |
|
Turkmenistan |
0.08 |
|
Turks and Caicos Islands |
0.22 |
|
Tuvalu |
0.33 |
|
U.S. Virgin Islands |
0.25 |
|
Uganda |
0.22 |
|
Ukraine |
0.09 |
|
United Arab Emirates |
0.35 |
|
United Kingdom |
0.35 |
|
United States |
0.68 |
|
Uruguay |
0.14 |
|
Uzbekistan |
0.1 |
|
Vanuatu |
0.23 |
|
Vatican City |
0.68 |
|
Venezuela |
0.08 |
|
Vietnam |
0.1 |
|
Western Sahara |
0.09 |
|
Yemen |
0.1 |
|
Zambia |
0.16 |
|
Zimbabwe |
0.15 |
Which country is best for Google Adsense?
The countries that are best with Adsense are those with high cost per click (CPC). These are the United States, Australia, Canada, Marshall Islands, United Kingdom, Germany, Switzerland, Brazil, New Zealand, and Italy.
Adsense works on cost per click (CPC) and cost per mile (CPM) basis. The CPC is the amount of money that an advertiser will pay you for every click on their ad, while CPM is the amount of money you will be paid for every thousand impressions on your ad.
The countries that are best for AdSense are those with high CPC values. Please note that those numbers are different for YouTube.
What is the average CPM for Google Adsense?
The average cost per mile (CPM) for Adsense is $3.12. The data was compiled by Topdraw, which analyzed Adsense data from 2021 across all digital marketing channels and platforms.
Which country has the highest CPC rate?
The United States has the highest CPC rate for Adsense. The average cost per click (CPC) is $0.61. This is followed by Australia at $0.57 and Canada at $0.45
The reason for the high CPC rate in the United States is that there is a lot of competition among advertisers to have their ads displayed on American websites. This increased competition drives up the cost per click. Another parameter that affects the CPM rates is the niche you are in.
How much does Google Adsense pay per 1000 views?
The amount of money you will get from Google Adsense for each view varies depending on your location, content, and niche.
Adsense has a useful earnings calculator that will give you an estimate of how much money Google Adsense and YouTube is likely to pay for every view. You can use the calculator to generate estimates of payouts for different niches and content categories.
