Last Updated on June 30, 2021

Which country pays the most for YouTube ads? This is a question that many YouTubers would like to know.

YouTube CPM is the metric that is determines how much you’d get paid for your videos, and the CPM number is based on a few parameters, including the origin country of your users and your niche.

In this article, we would share with you our list of YouTube CPM rates by country, so you could get an estimate of how much YouTube can pay you for 1000 views.

Youtube CPM Rates by Country (2021 List):

The table below includes the list of the top countries and the average YouTube CPM you’d get from them, according to both internal and external data shared with us.

It’s important to note that there are many factors outside of CPM rates that will affect how much you are getting paid for YouTube ads, but this table will help give you an idea of what countries offer the best rates:

CountryCPM (USD)
Australia$36.21
United States$32.75
Canada$29.15
New Zealand$28.15
Switzerland$23.13
United Kingdom$21.59
Norway$20.17
Germany$18.79
Ireland$18.20
Netherlands$17.77
Singapore$17.75
Denmark$17.49
Hong Kong$17.23
Austria$16.86
France$15.53
Belgium$15.43
Spain$14.22
Israel$14.08
Italy$13.66
Sweden$13.36
Finland$11.29
Japan$10.53
Portugal$10.32
South Africa$10.00
Czech Republic$9.73
Mexico$9.51
Korea$8.88
Slovenia$8.28
United Arab Emirates$8.13
Puerto Rico$8.05
Poland$7.67
Colombia$7.57
Cyprus$7.31
Lithuania$6.86
Bulgaria$6.83
Brazil$6.65
Latvia$6.60
Kuwait$6.56
Hungary$6.52

Which country has the highest YouTube CPM?

Based on our research, Australia is the country with the highest YouTube CPM rates on average. This may be surprising considering other countries such as the USA and Singapore, but it makes sense when you consider how much of a financial powerhouse Australia is.