Last Updated on June 7, 2021
Oops! Did the dreadful just happen to you? Have you ended up with a suspended Amazon seller account? If you ask around, the most common answer you will get is that it is very difficult to reinstate your Amazon seller account, but that is not the case.
In reality, if done properly or by a professional, it is easy. The first thing is to compose yourself and look into the matter. Even if you hire professional help, you need to know why the account was suspended in the first place.
How to Reinstate Amazon Seller Account?
To be honest, it can take as little as 2 days to around a month to get your account reinstated. The trick is to be patient and not rush things.
How to Find Out What Went Wrong?
Remember: Amazon does not suspend an account without any reason. You need to accept the fact that something went wrong somewhere. There are a few things that you can do.
- Read the Suspension Notice Thoroughly
Whenever an account is suspended, Amazon sends a proper email with the reason for suspension. You must read the email and understand what the issue was. Maybe it is something that did not even cross your mind and you ended up with a suspension.
- Check Your Information
The next thing to do is to hop over to the “Customer Metrics” in your Amazon seller account. Here, you can check the information to be sure that all your listing, products, ASINS and even customer reviews are okay and in place.
- Make an Action Plan
By this time, you must be clear about the reason for account suspension. If you are not, it will not be possible to file an appeal for the reinstatement of your account. So, you need to have a firm action plan about how things will go from here.
The letter of appeal is the thing that will either get your account reinstated or deactivated. It is important to gather all information and data.
How to Make a Solid Appeal for Reinstatement
After you have got all your facts and figures in place, it is time to pen down the actual letter of appeal. This is what is going to rest your case in front of Amazon and needs to be more than perfect. Following are some tips to do that efficiently.
- Contact a Professional on Fiverr
Most people are not aware of why their account is suspended or how to write an impactful letter of appeal. The best thing to do here is to hire professional help through platforms like Fiverr. Several freelancers are offering their services for this very purpose.
You can share the reason for suspension with them and ask them to do all the homework or provide them with all the information for writing the letter.
- Keep it Simple
While drafting your appeal, try to keep it simple. Don’t use complicated language and include unnecessary information like how you are unhappy with the suspension or why you think the suspension was not a good idea etc. Stay on the point and keep it concise and concrete.
The idea is simple; you need to directly talk about the root cause and then tell them what actions you are willing to take to resolve the issue. No beating about the bush!
Amazon does not have time to read lengthy paragraphs on how they did wrong by suspending your account. It gets hundreds of thousands of appeal letters, so keep it short.
- Be Very Professional
We know how difficult it can be to get a suspension. For most people, it is their bread and butter. But, when writing an appeal letter, you need to be sure not to let emotions get in the way. Clear your mind and heart of all negativity and be very professional while writing. You need to base it on facts and figures, not emotional speech.
Can’t think straight? Well, you can always revert to option 1, i.e. hiring someone else to do it for you. You can find an agency or a freelancer to do so. Generally, agencies are expensive as compared to freelancers.
- Facts, Facts, Facts!
Including facts just does not mean sharing numbers. You need to have all the data ready. Include any sorts of screenshots, invoices etc that will help you put forth your side of the story. Undoubtedly, facts have a more strong impact than words.
- Explain EVERYTHING
Even though it is better to keep things short and simple, don’t skip out on any details. The only way you can get your account reinstated is to provide an in-depth explanation for the reasons provided by Amazon for the account suspension.
If explained well and properly, Amazon gets the idea that you know what the problem is and are ready to put things right. Doing this will also make them confident that you have fully understood and will not make the same mistake again.
- NEVER be Defensive
Most of the time people tend to get defensive while writing the letter of appeal. This is not the way to go about it. You need to understand that there is always a reason for the suspension of an account. Even if you think the reason was not valid enough, you should not go ahead and start arguing or pointing fingers.
In this case, things are even simpler. All you need to do is tell Amazon what the facts are professionally and properly.
Bonus Tip: The BIGGEST mistake people make when their account gets suspended is to rush ahead and submit the letter of appeal. They want to get things moving the right way. NEVER do that. Sure, I would also want my account to be reinstated in the quickest possible time, but this rushing does no good. Read and re-read your appeal letter before you submit it to be sure you have covered all the aspects.