Last Updated on September 4, 2022

Gone are the days when Hotmail was the go-to email service. Gmail has now taken over, and it is one of the most reliable services for email communication. It also offers new ways to connect with people, such as Google Classroom, Google Drive, and much more.

Of course, Gmail is necessary for all business communication with employees and customers.

So, if you are looking to send mass emails in Gmail for your business, you are in the right place. Here is everything you need to know about how to send mass emails in Gmail.

How To Send Mass Emails Using Gmail?

If you want to learn to send mass email in Gmail, here are the steps you must follow:

  • Log in to the Gmail account
  • Compose an email
  • Input your contact addresses while selecting the BCC option to respect the recipient’s privacy
  • Hit send

Yes, it is that easy to send mass emails in Gmail to all your contacts. The key is to create a complete subscriber’s list to input them in no time. When you hit the BCC option, it will allow you to hide the email addresses from other recipients.

Top 3 Limitations Of Sending Mass Emails In Gmail

While Gmail is a blessing, there are some limitations that come with it. You have to find your way around these limitations to make the most of your email marketing. These include:

1. Recipient And Email Limitations

However, there are limitations to sending a mass email in Gmail. For example, there is a maximum number of recipients you can send emails to in twenty-four hours, which is 500. So, be mindful of this when sending mass emails in Gmail.

On the other hand, the limitation of emails is also 500 within a twenty-four-hour time frame. That is why you might have to create a campaign spread over several days with various lists and recipients. So, be sure to plan your email marketing campaigns accordingly.

2. Deliverability Limitations

To enhance the user experience, Gmail has many strict guidelines that you must follow. For example, if many people mark your email as spam or there is a significant number of undeliverable messages to invalid addresses, Google might disable your account temporarily. There is a way you can avoid this issue.

For example, you can use your domain name instead of using the standard address. Firstly, using a Gmail address doesn’t look professional, and secondly, Google will mark them as suspicious if you send a mass email with this. So, be sure to opt for a personal domain name as your email address.

3. Limited Capabilities

Gmail has limitations when it comes to design capabilities. You have to use external tools to make your email attractive if you want to deviate from plain text and offer your target audience something unique. It can be frustrating to do that every time you have to create a marketing campaign.

So, be sure to look at other tools if you want to create branded and personalized emails for your marketing campaigns. It will allow you to overcome the design limitations of Gmail.

Benefits Of Sending Mass Email For Businesses

Now that you are familiar with sending mass emails, here are the top benefits of doing that for your business:

1. Low-Cost Method

Sending a mass email through Gmail is one of the most cost-effective ways to make the most of your marketing campaign. You already have a subscriber’s list, and all you need to do is create an excellent email to send to your recipients. Because of this, you will not have to invest money in sending mass emails.

Of course, you will still need to put in some time and effort to create an email campaign that effectively targets your customers. So, if you have a small budget, you can always put it to use by sending mass emails to your audience.

2. Reach A Large Audience

Yes, there are limitations to the number of recipients and emails you can send in twenty-four hours, but you are still reaching a large audience. If you spread your campaign over a few days or a week, you can easily reach thousands of recipients. The best part is that you don’t need to spend too much money to reach such a large audience.

You can divide your audience into segments and create personalized emails for each one. After that, you can send a mass personalized email to the various segments spread over various days. You will have targeted your audience much more effectively and at a low cost in a week.

3. Direct Access To Customers

The best part about an email is that you can directly reach your customers no matter where they are. People can check their emails from anywhere and make purchasing or other decisions. Such a direct line is not possible with any other form of communication with your customers.

So, target your audience directly by creating the best personalized emails. However, just because you have this direct access, it does not mean you spam your customers with endless emails.

4. Generate Insights For Better Mass Email Campaigns

Finally, the most important benefit of sending a mass email is the insights you can generate from it. That is because you can track various metrics through email, such as:

  • How many people opened your email
  • How many people clicked on the link in the email
  • How many people took the action you wanted them to take through your email

Of course, these are just some metrics you can track. Once you have this data, you can create insights and make better mass email campaigns next time.

Final Words

That is everything you need to know about how to send mass emails in Gmail. You can follow these guidelines and create the best mass mail marketing campaigns for your business.

Once you do, you must track the campaign and understand insights for better targeting of your audience next time.