Last Updated on November 6, 2022
LinkedIn, today has evolved into an effective tool for creating leverage and a successful means to bring about significant change in your business, by connecting with a variety of quality leads who are likely to develop into potential prospects.
LinkedIn is packed with several add-ons that are built specifically for lead generation, among them is the LinkedIn Sales Navigator.
This article will feature a breakdown of this tool. So, without further ado, let’s get right into it.
LinkedIn Sales Navigator: What is it?
Simply put, LinkedIn Sales Navigator is one of the best B2B prospecting tools available in the market today.
Sales Navigator is a powerful tool that helps sales professionals swiftly find quality leads on LinkedIn with just a few clicks.
When we refer to “quality leads,” we mean those who:
- Are your targeted audience
- will need or be able to use what you are offering
- A significant decision-maker in your field.
This tool grants users access to view more leads than a typical search would, while also expanding the user’s network by granting them the ability to message leads even if they aren’t yet connections (we’ll get to that in a second.)
LinkedIn Sales Navigator’s Features
- Advance Search
The sales navigator advanced search feature allows sales professionals to precisely narrow down their search and find relevant connections efficiently with the help of result-driven filters.
These filters are used to narrow search results based on geographic location, job title, Company name, type and size, school, keywords, and many more.
This feature helps increases productivity as it saves time targeting only the most relevant contacts for business, leaving the sales rep with enough time to focus on more critical sales duties, such as developing relationships and completing deals.
- Unlimited Search
There’s a limit on the number of searches a user can make per month with the free package. However, the Sales Navigator tool grants reps unlimited search within LinkedIn.
This feature coupled with the advanced search feature is a beast when used optimally.
The InMail feature grants sales reps the ability to send a private message to contacts, even if they aren’t yet connected.
The InMail tool is available only for LinkedIn Sales Navigator accounts, and depending on your account type, there may be a monthly message cap.
For the Sales Navigator professional account (free trial), Sales Navigator Team, and Enterprise account, the maximum allowed InMails are 20, 30, and 50, respectively.
Depending on the usage, the InMail tool can be considered one of the best features the Sales Navigator possesses.
- Saving Searches and Leads
This feature helps save a lot of time on future searches by saving search results so you don’t have to repeat your preferences.
It can also help in organizing your outreach by enabling you to contact only relevant prospects without having to look through and evaluate their profiles.
With this feature, you can choose to receive daily, weekly, or monthly notifications on the profiles from a saved search once it has been saved.
To top it off, these saved searches can also be shared with anyone (which can be very handy).
- Customized News Feed
The customized news feeds feature grants you access to two News Feed screens – one for your first-degree connections and another dedicated to all of your saved prospects and leads.
The Customized News Feed keeps track of your leads and showcases their updates, allowing you to keep track of their actions and reach out to them when you feel is best.
- Automated Lead Recommendations
The Lead Recommendations feature automatically suggests similar profiles based on your search history, sales preferences, previously saved leads, and profile views.
These suggestions can assist you in ultimately finding new leads and expanding your lead list.
Although it isn’t always a 100% match, it’s a great way to continuously prospect and keep your pipeline filled with minimal effort.
- CRM Integration
The CRM integration feature allows you to integrate your LinkedIn account seamlessly into well-known CRM systems like Salesforce and Microsoft Dynamics.
This Integration streamlines workflows and minimizes the need to toggle between platforms (Sales Navigator and your CRM).
- See who’s viewed your profile
- Sales Navigator learning center
- Notes and tags to organize prospecting leads and accounts
Linkedin Sales Navigator Pricing Plans
Unfortunately, all these features come with a price.
The pricing for the Sales Navigator account is divided into three packages with varying prices and features: The Professional, Team, and Enterprise packages.
However, you could get up to 95% discount following our sales navigator discount guide.
The Professional Package:
The Professional Package would be ideal for you if you want extended LinkedIn Network Access and advanced search features but don’t have a sizable sales crew.
Starts at $99.99 per month. However, there is a 25% reduction if you opt for the annual subscription, resulting in $79.99 per month.
The professional package features include access to:
- 20 InMail per month
- 1,500 saved leads
- Who’s viewed your profile
- Extended LinkedIn network access
- Advanced lead and company search
- Lead and account recommendations
- Custom Lists
- Territory preferences
- Lead and Account Alerts
- Email integrations (Gmail, Outlook Web)
- Notes and tags
- Sales Navigator Learning Center
- Includes LinkedIn Learning and Premium Career**
- Sales Navigator Mobile App
The Team Package:
Starts at $149/month. However, there is a 25% reduction if you opt for the annual subscription, resulting in $108.33 per month.
The Team package is a smart option if you have a sales team, especially if you want to leverage the potential of integrating your sales reps’ networks utilizing TeamLink.
In contrast to Professional, you may also integrate your CRM with Sales Navigator, which could be helpful as you add leads to your pipeline.
The Team Package includes access to all Professional features, including:
- +10 additional InMail messages per month (30 total)
- +3,500 additional saved leads (5,000 total)
- Team network warm introductions with TeamLink
- 10 PointDrive presentations per month
- Organic Marketing Alerts
- CRM Widgets
- CRM integrations
- Sharing Custom Lists
- 25 Out-of-network unlocks per month
- Basic seat management
- Usage reporting
- Volume and multi-year discounts
- Dedicated relationship manager
The Enterprise Package:
The Enterprise package is created especially for large sales teams that want to use TeamLink capabilities to grow their networks and combine data.
Users must contact LinkedIn for this package pricing.
The Enterprise Package includes access to all Professional features, including:
- +20 additional InMail messages per month (50 total)
- +5,000 additional saved leads (10,000 total)
- Company network warm introductions with TeamLink Extend
- Unlimited PointDrive presentations per month
- Sponsored Marketing Alerts
- Single-sign-on integrations
- Enterprise-grade seat management
|Features||Sales Navigator Professional||Sales Navigator Team||Sales Navigator Enterprise|
|Who’s viewed your profile||Last 90days||Last 90days||Last 90days|
|InMail (per month)||20||30||50|
|Extended LinkedIn Access||√||√||√|
|Advanced Lead and Company Search||√||√||√|
|Lead and Account Recommendations||√||√||√|
|Sharing Custom List||–||√||√|
|Prospects News Alert||√||√||√|
|Lead and Account Alerts||√||√||√|
|Notes and Tags||√||√||√|
|Sales Navigator Learning Center||√||√||√|
|Dedicated Mobile App||√||√||√|
|Out-of-Network Unlocks (per month)||–||25||25|
|Warm Introductions through TeamLink||–||Team Network||Company Network|
|Dedicated Relationship Manager||–||Select plans||√|
|Data Validation for CRM||–||–||√|
|Analytics Integration for Usage Data||–||–||√|
|LinkedIn Elevate Alerts||–||–||√|
Is LinkedIn Sales Navigator Worth it?
Yes, The Sales Navigator is worth every penny. It is a high-quality and easy-to-use tool to find qualified leads and skyrocket your business.
The pricing is the only drawback we can identify with this tool, though it may still be worthwhile depending on how frequently you use LinkedIn.
Not yet convinced? You can take advantage of the free 1-month trial to assess if it aligns with your needs.
A helpful tip: The sales navigator only gives you access to numerous qualified leads; To truly maximize its potential, you must find an effective prospecting strategy, and a systematic way to initiate genuine business conversations that lead to appointments.
LinkedIn Sales Navigator Vs Premium
For corporate LinkedIn users, both LinkedIn Premium and Sales Navigator are excellent offerings. Depending on how you want to use LinkedIn, you can choose which option is ideal for you.
Premium Business will give you more insights and reach than the free account if you utilize LinkedIn as a general social networking and research platform.
Sales Navigator, however, provides the most possibilities and the best value if you want to use LinkedIn as a lead generation platform to its fullest extent.
With significantly more search, organizational, and monitoring features than Premium, Sales Navigator is well worth the extra $10 per month.